CRM & Web Specialist - NextGen

Location

Italy - Tivoli

Apply by

2026-05-15

Workplace

Hybrid

About Us:

We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments.

We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand.

We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet.

Our people take ownership to deliver on this promise every day.

We are a global Company with a local reach, operating in more than 50 Countries worldwide with 5.300 employees of 40 different nationalities, 12 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 1094 billion yen in revenues (approx. 6.7 billion euro), approximately 34,000 people around the globe and with operations in more than 120 countries.

If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us! We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.

What is NextGen at Yokohama TWS?

Are you a top young fresh graduate, with excellent academic results and strong English skills?

Are you ready for a journey that adapts to you, not the other way around?

At Yokohama TWS, we are launching NextGen — our new Graduate Program designed to accelerate growth and develop the leaders of tomorrow.

NextGen is different from traditional graduate programs. It is fully personalized around your talents and potential.

Over up to 48 months, you will complete up to three assignments lasting 12 to 18 months each, across different business functions and countries.

Who we are looking for:

Fresh, newly graduated candidates (graduated no earlier than December 2024)
Excellent academic background, with top marks
Excellent English skills, both written and spoken (C2)

The journey starts and ends at our HQ in Tivoli, offering hands-on experience and close collaboration with international teams from day one.

We are looking for a CRM & Web Specialist!

The CRM & Web Specialist role is designed for young talents aiming to grow into well-rounded marketing professionals, combining digital, customer experience, and business knowledge. Reporting to the Mitas Marketing Director, the role supports core CRM, web, marketing and communication activities, working closely with cross-functional teams and contributing to multi-department projects.

Throughout the program, the candidate will progressively develop expertise in CRM tools and customer engagement processes, supporting the business in improving the effectiveness of sales, customer service and marketing activities. Key responsibilities include facilitating the use of CRM systems, collaborating with Sales and IT to identify and solve technology-related issues, supporting user training and workshops, preparing and customizing marketing reports, identifying opportunities to improve CRM usage through automation, and participating in user testing and system upgrades to ensure business objectives are met.

The role also includes supporting marketing and communication activities connected with loyalty programs, while building a strong foundation for long-term growth and development within the organization.

This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:

Support CRM development and continuous improvement initiatives
Assist in user training sessions and support adoption of CRM tools
Prepare and customize marketing reports and analyses from CRM data
Contribute to customer engagement and retention activities in collaboration with Marketing and Customer Service
Support data quality, compliance, and user testing activities
Contribute to website performance and user experience improvements, including A/B testing activities
Coordinate with external partners and developers on digital and web-related initiatives
Behaviors
Strong communication, relationship and collaborative skills
Problem-solving mindset and ability to work well in cross-functional teams.

Why "NextGen"?

"NextGen" reflects Yokohama TWS’s commitment to international connectivity, multicultural collaboration, and long-term talent development.

We invest seriously in your future:

structured development paths
continuous learning
real exposure to the business
a clear trajectory toward managerial roles

If you are ambitious, curious, and eager to grow in a truly global environment, this is your moment.

Join NextGen.

Join Yokohama TWS. Here You Can, Together.

Responsible recruiter

Biagio D'Alessio

[email protected]

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You are about to provide personal data on the Yokohama TWS online application system that allows candidates to easily apply for opportunities through our Career Center.

By using this online application system and completing this online form, you are authorizing Yokohama TWS to process your personal data in a secure data center managed by Workbuster, the application service provider used by Yokohama TWS for recruitment purposes, in accordance with the description below. By not providing such personal data, Trelleborg will not be able to assess your application.

The personal data controller is Yokohama TWS and, should your personal data relate to a position at one of our subsidiaries, the legal entity of that company. Contact information to Yokohama TWS can be found in the end of this page and contact information to the relevant recruiting subsidiary in the advertisement for the position.

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Yokohama TWS collects and processes your personal data (such as contact information, career information etc.) that you enter into the system for recruitment purposes in order to evaluate if Yokohama TWS would be able to conclude an employment or similar contract with you.

If you have not applied for an advertised post, Yokohama TWS collects and processes your personal data for recruitment purposes in order to evaluate if Yokohama TWS has an opening that matches your application and if Yokohama TWS would be able to conclude an employment or similar contract with you. If your application matches openings in another company in the Yokohama TWS group, your application with your personal data will for the same purposes be transferred to that company.

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Disclosure and transfer of personal data

The personal data collected and processed through our career pages will be accessible only to selected Yokohama TWS employees or external recruiters selected by Yokohama TWS and for recruitment purposes only. These persons may access your personal data from abroad both within and outside the EU/EEA. Such transfer of personal data, if any, to or from another country is necessary for Yokohama TWS to be able to evaluate your interest in the company and whether or not we would be able to conclude an employment contract with you. The legal basis for any such transfer is that we believe that both our interests in transferring the personal data in order to assess your application overrides any interest you may have to privacy of your personal data as provided. Adequate protection of your personal data in case of any transfer outside the EEA will be upheld by our group legal entities adhering to an Intra-Group Data Transfer Agreement encompassing the standard contractual clauses adopted by the European Commission. In case of any transfer to a recruiter outside the EEA, this will be governed by a Data Processing Agreement also duly safeguarding your personal data.

As for applications relating to a specific position, which has been announced for in an employment ad by a specific company within the Trelleborg group, your personal data will be transferred to that company. Furthermore, if another company within the group is responsible for the administration of the recruitment, your personal data will be transferred to that company as well. Information regarding to which companies such transfers will be performed, and in which countries these companies have their business seats, will appear from the relevant employment ad. As for spontaneous applications, which do not relate to a specific employment ad, your personal data may be transferred to any company within the Yokohama TWS group to which your application might be of interest.

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Your personal data will be kept in confidence and we will hold it during the recruitment process, until the recruitment process is completed and for a period of up to two years thereafter, in order to be able to defend potential legal claims (we will keep only that data which might be useful for a potential legal claim).

If you have not applied for an advertised post, your personal data will be held for a period of twelve months and if you withdraw your consent before the end of that period, we will no longer save your personal data.

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You have the right to request information about the categories of personal data concerning you that we are processing and how they are being used by contacting us in writing using the contact details below. You can also contact us should you want your personal data corrected, updated, deleted or restricted in any way. In certain situations, you also have the right to object to the processing of your personal data and request that your personal data be transmitted in an electronic format. In the case of the advertised post, you have further right to withdraw your consent by contacting us via our contact details below. For the protection of your privacy and your personal data, we may require that you identify yourself in connection with our assistance.

Should you have any complaints regarding our handling of your personal data, we kindly ask you to contact us using the contact detail below. You may also contact the Italian data protection authority, https://www.garanteprivacy.it/.

Contact us

If you have any questions related to the information above, if you suspect that a breach of this privacy notice has occurred, or if you would like to contact us for any reason stated above, please contact us at:

Yokohama TWS
Legal Department
Via Nazionale Tiburtina 143- 00010 Villa Adriana (RM), Italy
Email: [email protected]
Phone: +39 - 0774 384 1

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CRM & Web Specialist - NextGen

Location

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Responsible recruiter

Biagio D'Alessio

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